Thursday, November 20, 2008

Selling your soul

The best advertising is a good product. But not really, not if no one knows about it. I think the best brands are ones that speak to me in a way that doesn't yell "Our widgets are the BEST!" but put forth a positive ideal. I don't currently own a pair of Nike shoes but their "Just Do It" campaign is durable and great. Check out this ad out. (so much great stuff in there, from Derek Redmond, the cheetahs and runners to the Winged Victory of Samothrace[also known as "the nike"])

Now the cynical part of me wants to reject inspiring ads and thinks, "they just want me to feel better and associate that with there brand." but once in a while I am willing to suspend my cynicism, if for a few moments.

I love this dream of an ad . But I like it even more now that I have read this purported letter from an engineer at Honda.(For double your fun read the letter while listening to the ad.)

I don't believe in the super-consumer, especially since corporations can change from an idyllic brand that thinks big and has their arms wide open to a money hungry machine with a scarcity mentality. But I think some companies get it, at least for a while and I am willing to march a few of my dollars their way.

1 comment:

Barbaloot said...

I just really hate ads that have comparisons to their competition. Convince me to buy you on your own merit---not on someone else's lack thereof.